Tag Archives: Self Publishing

Marketing of Silencio

As the person responsible for the marketing of my novel Silencio,  last week, I had to make a difficult decision about price promotion. I decided to reduce the price of the ebook version of my book to £.99 for a period of 14 days.

It wasn’t an easy decision because my novel represents 4 years of work and I do not want to undersell the effort that it took. However, I am aware that the global marketplace for ebooks is vast and could represent the path of success for the debut author. Breaking in to the crowded market requires notable sales and without a huge publicity machine, this can not be achieved without promotional activity.

I have been fortunate with my book sales but now things are slowing down and a boost is needed.

It will be interesting to witness the effects of my price promotion on the number of book sales.

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London Book Fair

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After years of writing, editing, and living Silencio, it was incredible to see my novel on the stand at London Book Fair 2016. The fair is an industry event and some authors find it difficult to enjoy however I love everything about books and so the business side also interests me. Well-known writers including Marian Keyes, Jeffery Archer, Meg Roscoff participated in interviews but the most impressive was Judith Kerr, in her 90’s and as sharp as a youngster. As usual, there were interesting presentations at the Writer’s Centre which included advice about public relations, marketing, self-publishing through different forums and how to beat the slush pile.

I have returned to my office ready to write.

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